I would like to share a collection of few quotes that educate designers on what their designs should achieve and educate clients on how good design can contribute to the bottom-line of their business.

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A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Antoine De Saint-Exupery

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I didn’t get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that’s what makes it interesting.

Mike Davidson

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Creative people should be sales people because design is a function of selling.

Duan Coetzee

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Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs

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Good design is the most important way to differentiate ourselves from our competitors.

Yun Jong Yong

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Your products run for election every day and good design is critical to winning the campaign.

Procter & Gamble

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Design adds value faster than it adds cost.

Joel Spolsky

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Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

Thomas Watson Jr.

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Design is art optimized to meet objectives.

Shimon Shmueli

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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Charles Eames

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Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it’s a fishbowl. Design is creating something you believe in.

Chuck Green

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Design is communication. Great design is rational. Rational design is filtered communication.

Thierry Loa

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What works good is better than what looks good. Because what works good lasts.

Ray Eames

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Design is the bridge that brings the business strategy to life. It can build intangible brand value for a business, so the business is worth more. We all know that the intangible brand value of Coke far outweighs the value of its tangible assets.

Geoff Suvalko

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Design is that competitive advantage that sets a company apart in the global market. Within the global economy, the highest performing companies see design as a strategic asset. It becomes the core to their businesses. For those companies, design is more than aesthetics—it’s competitive intellectual property.

Monika Conway

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Good design is good business.

Thomas Watson, Jr.

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Design has allowed us to stand out; to look different and show that difference boldly.

Joe Mansueto

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Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.

Bruce Nussbaum

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Good design doesn’t cost, but it pays.

Richard H. Driehaus

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