http://mokokoma.co.za/the-barrier-between-an-average-client-and-effective-graphic-design/ Mon, 12 Jul 2010 12:40:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://mokokoma.co.za/the-barrier-between-an-average-client-and-effective-graphic-design/#comment-4696 Interview by matric student: Chané Dreyer — by — Mokokoma Mokhonoana Mon, 19 Oct 2009 07:56:25 +0000 http://mokokoma.co.za/?p=1091#comment-4696 [...] it’s understandable, the lack of design literacy from the clients’ side while they’re usually given the responsibility to reject or accept the final design solution — [...] http://mokokoma.co.za/the-barrier-between-an-average-client-and-effective-graphic-design/#comment-4379 Shortest logo brief ever; just don't copy other logos! » Mokokoma Mokhonoana || Logo designer, Graphic designer and Website designer. Mon, 25 May 2009 10:23:46 +0000 http://mokokoma.co.za/?p=1091#comment-4379 [...] Clients with little to no knowledge, in regards to graphic design, are easily lured into practicing crowdsourcing. An act of taking a task that is traditionally performed by an employee, individual or contractor and outsourcing it to an undefined, generally large group of people or community in the form of an open call. The thought of tens, hundreds and thousands of design “options” is simply hard to resist, as the client thinks the more options they get, the better. I think the only time where options are a good thing, is when one has the privilege to choose one graphic designer (or firm) amongst other good designers not having to select one of the thousands possible design solutions presented by a community — of which, the majority of the participants are not even graphic design students, they just have a copy of Microsoft Word, Powerpoint, GIMP or a trial version copy of CorelDraw. [...] http://mokokoma.co.za/the-barrier-between-an-average-client-and-effective-graphic-design/#comment-3683 The launch of Design Literacy Journal » Mokokoma Mokhonoana || Logo designer, Graphic designer and Website designer. Tue, 21 Apr 2009 11:15:26 +0000 http://mokokoma.co.za/?p=1091#comment-3683 [...] written a lot of posts in the past where most of them highlights the need for graphic designers to educate clients as to what they can achieve with professional graphic design, explain the misconceptions [...]