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	<title>Comments on: Quality is not an effective branding message</title>
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		<title>By: Book review: The truth about brands » Mokokoma Mokhonoana</title>
		<link>http://mokokoma.co.za/quality-is-not-an-effective-branding-message/#comment-2036</link>
		<dc:creator>Book review: The truth about brands » Mokokoma Mokhonoana</dc:creator>
		<pubDate>Thu, 08 Jan 2009 07:52:27 +0000</pubDate>
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		<description>[...] Quality is not an effective branding message [...]</description>
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