http://mokokoma.co.za/price-is-the-communication-of-the-value-of-your-brand/ Mon, 12 Jul 2010 12:40:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://mokokoma.co.za/price-is-the-communication-of-the-value-of-your-brand/#comment-4794 Creating A Memorable Promotion From A Cube Of Paper | FireUpSales Wed, 27 Jan 2010 18:58:45 +0000 http://mokokoma.co.za/?p=903#comment-4794 [...] The Cost Here’s a rhetorical question?  How much would a company be willing to pay for a spot on the desk that gets viewed, EVERYDAY, many times a day.  I might say that the end cost of the note cube is PENNIES!  It’s a great value to help communicate your message and build your brand. [...] http://mokokoma.co.za/price-is-the-communication-of-the-value-of-your-brand/#comment-2534 Mokokoma Mokhonoana Fri, 06 Feb 2009 06:32:50 +0000 http://mokokoma.co.za/?p=903#comment-2534 Kristina, You're making a good point in regards to how price affects the presence (or absence) of clients' desire in a product or service.
You’re making a good point in regards to how price affects the presence (or absence) of clients’ desire in a product or service.]]> http://mokokoma.co.za/price-is-the-communication-of-the-value-of-your-brand/#comment-2524 kristina Thu, 05 Feb 2009 22:47:44 +0000 http://mokokoma.co.za/?p=903#comment-2524 Price has always been a tricky issue – too high and no one will buy your brand, but will desire it; too low and no one will desire your brand, but many will buy it once. That’s where good marketing materials come into play – if you want to command a high price, you have to attach emotions to your brand, something that is worth more than just the materials. The Disney example is perfect – parents aren’t paying for the Disney shirts, mugs and Mickey Mouse ears – they’re paying for the experience, which makes the marked up prices worth it. Seeing the brochures and TV commercials of a wonderful, magical experience makes it all worth it. http://mokokoma.co.za/price-is-the-communication-of-the-value-of-your-brand/#comment-2186 Book review: The truth about brands » Mokokoma Mokhonoana Thu, 15 Jan 2009 09:07:40 +0000 http://mokokoma.co.za/?p=903#comment-2186 [...] Price is the communication of the value of your brand [...]