http://mokokoma.co.za/modern-psychology-slowly-dictates-how-and-what-creatives-sell/ Mon, 12 Jul 2010 12:40:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://mokokoma.co.za/modern-psychology-slowly-dictates-how-and-what-creatives-sell/#comment-3681 Mokokoma Mokhonoana Thu, 16 Apr 2009 21:57:18 +0000 http://mokokoma.co.za/?p=1897#comment-3681 Twanet, From what we see, the 'quickest' way is for advertisers to try promise consumers what they've been 'dying' to hear: "your friends will think you're cool" , "you'll look beautiful" , "the opposite sex will find you irresistible" etc. instead of telling consumers that "this deodorant kills all known germs dead!". In a way it does help sell the product more, as I believe on an average person, emotions usually overpowers their common sense.
From what we see, the ‘quickest’ way is for advertisers to try promise consumers what they’ve been ‘dying’ to hear: “your friends will think you’re cool” , “you’ll look beautiful” , “the opposite sex will find you irresistible” etc. instead of telling consumers that “this deodorant kills all known germs dead!”.

In a way it does help sell the product more, as I believe on an average person, emotions usually overpowers their common sense.]]> http://mokokoma.co.za/modern-psychology-slowly-dictates-how-and-what-creatives-sell/#comment-3680 Twanet Thu, 16 Apr 2009 09:07:35 +0000 http://mokokoma.co.za/?p=1897#comment-3680 Hallo there, I just want to say that's another way to look at our kind of job, I never thought about that, especially what you said about the beauty soap concentrating on the beauty, and the deodorant... Does this actually mean we have to try and look at designing in this kind of way, to try and concentrate on the "beauty" instead of the "soap", like shift the focus from the product? Will that help to make the product more successful?
Does this actually mean we have to try and look at designing in this kind of way, to try and concentrate on the “beauty” instead of the “soap”, like shift the focus from the product? Will that help to make the product more successful?]]>