Logo design for Bothakga Design Studio

I was recently commissioned to design a logo and online presence for Bothakga Design Studio, a company that does, well, graphic design. I had an idea of how I’m going to approach the logo design, in regards to the concept, while the client was briefing me so I don’t really have any rough sketches or other concepts to share.

I worked on the execution of the idea that I had and I then presented just the one proposed design solution to the client — the client got back to me within 30 minutes saying that he’s very happy with the proposed logo design.

So that means that I’ll just share the creative rationale behind the logo in this post, since there’s no ‘other’ concepts to discuss and share. Which could have been more beneficial to you as I would have covered reasons why this+that didn’t work on this+that logo design concept, but here it goes:

Creative rationale:

Yes a brief serves as an outline of the client project’s objectives, rules and restrictions —  but creatives do experience some sense of freedom, that lies in front of them in a form of a blank page.

From the brief and the researching phase we take that blank page and we then jot ideas that come to mind with a pencil.

We in a way use the pen(cil) to bring an idea from our minds to being.

At the core of a graphic designer’s ammunition used to communicate lies visuals and characters (letters, words, numbers etc.) and since this logo is for a graphic design company I thought, “What better way  than to develop a logo by illustrating both?”



The concept that I had allowed the identity to illustrate both, but one thing I liked the most was the fact that I will only use characters and let the negative space formed by the characters form a visual , pen(cil) in this case.



So I opted for a way to present the cliched pencil in a fresh and more meaningful manner.

I modified the first “A” from the company name to create the top/tip of a pen(cil) using negative space.

To ensure a ‘complete’ pen(cil) I used the closing square bracket as the other end of the pencil.

The logo manages to illustrate without any dependance on colour, apart from the clients mentioning that they didn’t have any colour preferences, I believe it’s a good practice not to rely (entirely) on colour as some (or all) meaning will be lost when the logo is forced to be produced in black+white or one colour by the media it is applied on.

One more important thing I’m happy with is that this logo isn’t ‘trendy’ thus is unlikely to looked dated as we see more tomorrows.

I’m still working on the company’s online presence, business cards, letterheads of which I’ll add to this post once completed.

*As always all comments are welcomed, critics appreciated more.

Update:

Here’s a mockup of the stationery.

bothakga design studio letterhead business card stationery
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  • Matty D Said:

    I didn’t discover the pencil during the initial viewing. Once I scrolled through your creative process it made perfect sense in message, and again Simplicity. Keeping to your bold style of single colour Black (Positive/Negative space).

    I enjoyed this very much!
    — On January 25th, 2010 at 3:33 pm [permarlink]
  • Mokokoma Mokhonoana Said:

    Matty D, I agree the pencil isn’t visible at first glance.

    I think our eyes somehow see what we know is there or what is supposed to be there, this kind of reminds me of the FedEx logo, most people only started realizing the arrow formed by the “E” and “X” only after they read the creative rationale behind the logo.
    — On January 25th, 2010 at 3:53 pm [permarlink]

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