http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/ Tue, 26 Feb 2013 10:43:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-5098 Idiot Box Tue, 06 Sep 2011 14:33:17 +0000 http://mokokoma.co.za/?p=1874#comment-5098 [...] who spend their precious time in front of the idiot box has skillfully made advertisements “entertaining.” Just so, the entertained fail to realize that they are actually being sold something. See [...] http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-4688 The ineffective approach to reduce the ineffectiveness of advertising — by — Mokokoma Mokhonoana Tue, 13 Oct 2009 12:43:16 +0000 http://mokokoma.co.za/?p=1874#comment-4688 [...] to sell them something plus it breaks their pattern of the entertainment. Yes, most ads do serve as “the best medicine” to us, but nobody loves to have their entertainment pattern being broken by an ad, [...] http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-4682 The relativity, inequality and subjectivity of creativity — by — Mokokoma Mokhonoana Tue, 06 Oct 2009 11:23:59 +0000 http://mokokoma.co.za/?p=1874#comment-4682 [...] is a successful ad campaign? Whose definition do we judge it on? the brief or the consumers’ take on the campaign? Whose definition of ‘creative’ do we take, the sender (client), the sent [...] http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3637 Mokokoma Mokhonoana Mon, 13 Apr 2009 20:45:19 +0000 http://mokokoma.co.za/?p=1874#comment-3637 James Kurtz III, "Humorous videos are more likely to be passed along and willingly viewed these days, <b>thus more eyes and more sales.</b>"Not necessarily. A sale is 'made' from a consumer who not only need or want a product but who'll actually take the step to go and buy the product sold. <b>Not every person that will get to see an ad falls within the product's targeted market.</b> And out of those who are 'qualified leads', how many of them will find the ad desirable enough to make a purchase?I think an ad that reaches 500 000 people, where 98 percent are the product's targeted market is way better than an ad that is seen by a million viewers, where 98 percent of them aren't really people who'd want or need the product sold.<br /> Dithapelo Kgonyane, Nandos's usage of the country's current affairs (politics) into their advertisements must be a challenge for their creative team but I think it's a very interesting approach. None of their competitors does this, so that's another way that helps Nandos standout. I think consumer are so exposed to too much promises and sales pitches that no advertiser wants to spend most of their ad's airplay, promising or selling. What brands do now is entertain the audience and then dedicate the last few seconds of the ad to selling their product.
“Humorous videos are more likely to be passed along and willingly viewed these days, thus more eyes and more sales.“Not necessarily.

A sale is ‘made’ from a consumer who not only need or want a product but who’ll actually take the step to go and buy the product sold.

Not every person that will get to see an ad falls within the product’s targeted market.

And out of those who are ‘qualified leads’, how many of them will find the ad desirable enough to make a purchase?I think an ad that reaches 500 000 people, where 98 percent are the product’s targeted market is way better than an ad that is seen by a million viewers, where 98 percent of them aren’t really people who’d want or need the product sold.

Dithapelo Kgonyane,

Nandos’s usage of the country’s current affairs (politics) into their advertisements must be a challenge for their creative team but I think it’s a very interesting approach. None of their competitors does this, so that’s another way that helps Nandos standout.

I think consumer are so exposed to too much promises and sales pitches that no advertiser wants to spend most of their ad’s airplay, promising or selling.

What brands do now is entertain the audience and then dedicate the last few seconds of the ad to selling their product.]]> http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3632 Dithapelo Kgonyane Mon, 13 Apr 2009 15:09:31 +0000 http://mokokoma.co.za/?p=1874#comment-3632 Mokokoma, What do you think of Nando's ad (Julius Malema), remember the was this one "choose between A,N,C and it was banned because of political influences but i recently read an article by Nando's Communications Manager on The Times news paper, he said their aim to to inform people of the current issues happening around SA and they prefer to use this issues to ad more spices to their flavour! I'd like you hear your views on this one.
What do you think of Nando’s ad (Julius Malema), remember the was this one “choose between A,N,C and it was banned because of political influences but i recently read an article by Nando’s Communications Manager on The Times news paper, he said their aim to to inform people of the current issues happening around SA and they prefer to use this issues to ad more spices to their flavour!

I’d like you hear your views on this one.]]> http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3630 James Kurtz III Mon, 13 Apr 2009 13:38:26 +0000 http://mokokoma.co.za/?p=1874#comment-3630 "The question is, does the laughter of the audience actually translate into a profits or whatever the ad intends to achieve?" I think the more eyes that see the ad the more profitable it becomes. Which is kind of what I was getting at with the ads going viral. Humorous videos are more likely to be passed along and willingly viewed these days, thus more eyes and more sales.
I think the more eyes that see the ad the more profitable it becomes. Which is kind of what I was getting at with the ads going viral. Humorous videos are more likely to be passed along and willingly viewed these days, thus more eyes and more sales.]]> http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3617 Mokokoma Mokhonoana Sun, 12 Apr 2009 13:44:31 +0000 http://mokokoma.co.za/?p=1874#comment-3617 James Kurtz III, Attention is now a scares commodity, I agree. But I believe when I am busy watching an ad, at that moment, the advertiser is not really competing for my attention - as their ad would already have my attention. I think homour is more likely to succeed in having consumer remember the ad, and hopefully the product sold than in attracting attention. The question is, does the laughter of the audience actually translate into a profits or whatever the ad intends to achieve? Thanks for sharing your views.
Attention is now a scares commodity, I agree. But I believe when I am busy watching an ad, at that moment, the advertiser is not really competing for my attention – as their ad would already have my attention.

I think homour is more likely to succeed in having consumer remember the ad, and hopefully the product sold than in attracting attention.

The question is, does the laughter of the audience actually translate into a profits or whatever the ad intends to achieve?

Thanks for sharing your views.]]> http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3600 James Kurtz III Sat, 11 Apr 2009 15:00:32 +0000 http://mokokoma.co.za/?p=1874#comment-3600 I agree that humor has taken a more prominent place in advertising lately. Whether or not it's the "new sex" is a whole other thing. But I think it has become so prominent because advertisers are competing for our attention more than before. It's much easier to skip past an ad than it used to be and it's harder to be noticed amongst the larger advertising marketplace. But I think most importantly is that advertising can now be passed along via the internet and "go viral." Basically I think it's a shift in thinking from ads as a necessary evil to ads as content onto themselves. http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3561 Mokokoma Mokhonoana Thu, 09 Apr 2009 08:38:08 +0000 http://mokokoma.co.za/?p=1874#comment-3561 Semblance, I agree, a lot of times the product being sold is not told. Thanks for your complement on this post. Dithapelo, My questioning was whether the employment of humour in advertising adds any value to the sale of product sold or at least the overall branding efforts.
I agree, a lot of times the product being sold is not told. Thanks for your complement on this post.


Dithapelo,

My questioning was whether the employment of humour in advertising adds any value to the sale of product sold or at least the overall branding efforts.]]> http://mokokoma.co.za/is-humour-the-new-sex-in-advertising/#comment-3533 Dithapelo kgonyane Tue, 07 Apr 2009 22:14:54 +0000 http://mokokoma.co.za/?p=1874#comment-3533 Mokokoma, I personally like the KFC and telkom ads (story teller) because in the end, most of this ad shows how their organisation can bring solutions to our daily lives. In the KFC ad, the boy was tired of his grandfather using his head as a napkin then KFC (streetwise two) became a solution to the problem. Telkom ad, people in the rural areas can still reach friends and family who lives miles away. I also think MTN is finding a way back since they have been failing for the past few years!
I personally like the KFC and telkom ads (story teller) because in the end, most of this ad shows how their organisation can bring solutions to our daily lives. In the KFC ad, the boy was tired of his grandfather using his head as a napkin then KFC (streetwise two) became a solution to the problem.

Telkom ad, people in the rural areas can still reach friends and family who lives miles away.

I also think MTN is finding a way back since they have been failing for the past few years!]]>