http://mokokoma.co.za/is-a-sale-too-complex-to-measure-roi-on-design-accurately/ Mon, 12 Jul 2010 12:40:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://mokokoma.co.za/is-a-sale-too-complex-to-measure-roi-on-design-accurately/#comment-4685 The relativity, inequality and subjectivity of creativity — by — Mokokoma Mokhonoana Thu, 08 Oct 2009 07:56:56 +0000 http://mokokoma.co.za/?p=2453#comment-4685 [...] The brief, right? I think campaigns usually get more credit that they deserves , a sale is (usually) so complicated. [...] http://mokokoma.co.za/is-a-sale-too-complex-to-measure-roi-on-design-accurately/#comment-4644 A maid that pays her employer -by- Mokokoma Mokhonoana Thu, 30 Jul 2009 08:20:12 +0000 http://mokokoma.co.za/?p=2453#comment-4644 [...] have blogged before on how complex a sale is for deserving discplines, like design, marketing, branding etc. to be given a well-deserved pat on [...] http://mokokoma.co.za/is-a-sale-too-complex-to-measure-roi-on-design-accurately/#comment-4621 James Kurtz III Wed, 01 Jul 2009 13:26:10 +0000 http://mokokoma.co.za/?p=2453#comment-4621 Do a google search for Rob Wallace and you'll see how he's trying to make ROI for design (or as he calls it ROD, Return on Design) easier to measure.