http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/ Mon, 12 Jul 2010 12:40:11 +0000 hourly 1 http://wordpress.org/?v=3.0 http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-4901 Liz Thu, 04 Mar 2010 13:04:04 +0000 http://mokokoma.co.za/?p=73#comment-4901 Pay per click makes sense when ads are published on websites where the advertiser has no idea what kind of traffic the website has (as in the case of adsense). One of the sites I run has peculiarly low traffic despite a high alexa ranking and really decent page rank. If advertisers were being paid per impression, then they would be paying money for nothing essentially since the alexa and PR metrics would lead them to believe that I have higher traffic. Once a site can prove really high traffic, the site will naturally have advertisers clamouring to advertise on a fixed price basis, as they will know that it is worth their while eg the advertising on 2oceansvibe.com.
If advertisers were being paid per impression, then they would be paying money for nothing essentially since the alexa and PR metrics would lead them to believe that I have higher traffic.

Once a site can prove really high traffic, the site will naturally have advertisers clamouring to advertise on a fixed price basis, as they will know that it is worth their while eg the advertising on 2oceansvibe.com.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-147 Mokokoma Mokhonoana Sat, 03 May 2008 12:51:36 +0000 http://mokokoma.co.za/?p=73#comment-147 Sean Lloyd, I hear you, but what makes publishers 'special' is their readership - which is a market targeted by some potential advertiser out there. While creating your own website to advertise your company on sounds like a money saving venture, it doesn't necessarily guarantee that you'll attract your company's targeted market or better audience than those of a certain publisher. Thanks for the link to College humor.
I hear you, but what makes publishers ‘special’ is their readership – which is a market targeted by some potential advertiser out there.

While creating your own website to advertise your company on sounds like a money saving venture, it doesn’t necessarily guarantee that you’ll attract your company’s targeted market or better audience than those of a certain publisher.

Thanks for the link to College humor.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-146 Mokokoma Mokhonoana Sat, 03 May 2008 12:26:16 +0000 http://mokokoma.co.za/?p=73#comment-146 Yasser, Advertisers should be charged for their exposure which is meant to lead to action (sales) not for the visitor's action alone. As a publisher I might not have led my visitor to click on an advertisers advert, reason being they don't find the services / products advertised appealing but I exposed the advertiser's brand - which is an investment to the advertiser - I think it's only fair for the advertiser to also acknowledge that - financially. The publisher is meant to charge what the ad space is worth not what the advertiser's budget would afford. How much to charge obviously is dependent on a lot of factors from the publisher's side, the most determining one being the exposure measured in size readership.
Advertisers should be charged for their exposure which is meant to lead to action (sales) not for the visitor’s action alone.

As a publisher I might not have led my visitor to click on an advertisers advert, reason being they don’t find the services / products advertised appealing but I exposed the advertiser’s brand – which is an investment to the advertiser – I think it’s only fair for the advertiser to also acknowledge that – financially.

The publisher is meant to charge what the ad space is worth not what the advertiser’s budget would afford.

How much to charge obviously is dependent on a lot of factors from the publisher’s side, the most determining one being the exposure measured in size readership.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-145 Sean Lloyd Sat, 03 May 2008 12:23:47 +0000 http://mokokoma.co.za/?p=73#comment-145 Personally I think pay per click and referral will always be a part of internet advertising. However, if you really want to make loads of cash from internet advertising it's probably best you create a company/brand website that advertisers want to pay to be on. College Humour comes to mind, with advertisers paying up to $60000 a month to feature on the website. Scroll down on the following link and look for the College Humour write up, very interesting: http://www.thecoolhunter.net/profiles/ Alternatively what people do nowadays is create blogs/websites that are funny and interesting and they advertise their own companies on their own website. This is the best way of maximising profits as you are essentially advertising your businesses for free.
Scroll down on the following link and look for the College Humour write up, very interesting:

http://www.thecoolhunter.net/profiles/

Alternatively what people do nowadays is create blogs/websites that are funny and interesting and they advertise their own companies on their own website.

This is the best way of maximising profits as you are essentially advertising your businesses for free.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-144 Yasser Sat, 03 May 2008 12:09:53 +0000 http://mokokoma.co.za/?p=73#comment-144 pay per exposure, but how much would advertisers pay then? or would they have the finance to pay all the websites that they advertise to world wide? suggestions? or would they have the finance to pay all the websites that they advertise to world wide?
suggestions?]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-143 Yasser Sat, 03 May 2008 12:06:11 +0000 http://mokokoma.co.za/?p=73#comment-143 very intersting Mokokoma, very thought provoking. web advertising needs a thorough review. web advertising needs a thorough review.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-142 Mokokoma Mokhonoana Sat, 03 May 2008 09:47:18 +0000 http://mokokoma.co.za/?p=73#comment-142 Sean Lloyd, One other important point you added, is the fact that after clicking on the advertiser's advert once, the visitor goes directly (not through clicking the ad on the publisher's site) to the advertiser's site from the second visit onwards. Which means the publisher will not be part of any future transactions, therefore the publisher will not be remunerated. Thanks for sharing your views.
One other important point you added, is the fact that after clicking on the advertiser’s advert once, the visitor goes directly (not through clicking the ad on the publisher’s site) to the advertiser’s site from the second visit onwards.

Which means the publisher will not be part of any future transactions, therefore the publisher will not be remunerated.

Thanks for sharing your views.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-141 Sean Lloyd Sat, 03 May 2008 06:25:14 +0000 http://mokokoma.co.za/?p=73#comment-141 This is a brilliant thought, I wanted to write something similar a while back but never got around to it. I believe in a fixed monthly payment, as pay per click does benefit the advertiser rather than the publisher. Another thing I believe to be unfair is referral links, where, say someone clicks on an ad on my website, gets referred to my advertisers site, and then buys something there, then I get a percentage of what is bought. kalahari.net do this, and loads of other sites. The problem is, a person needs to click your referral link to ensure that you make the money. What often happens in these cases, is people click the ad, and don't buy a product straight away. But they do remember the advert, and later on when they are ready to buy a product, they will usually go directly to the website selling the product, and the publisher makes no money, even though they have increased exposure for a brand. And once people have used a referral on your site once, they will normally go directly to your advertisers site in the future, instead of clicking through your site. So it definitely works in an advertisers favour and not in the publishers favour.
I believe in a fixed monthly payment, as pay per click does benefit the advertiser rather than the publisher.

Another thing I believe to be unfair is referral links, where, say someone clicks on an ad on my website, gets referred to my advertisers site, and then buys something there, then I get a percentage of what is bought.

kalahari.net do this, and loads of other sites. The problem is, a person needs to click your referral link to ensure that you make the money. What often happens in these cases, is people click the ad, and don’t buy a product straight away.

But they do remember the advert, and later on when they are ready to buy a product, they will usually go directly to the website selling the product, and the publisher makes no money, even though they have increased exposure for a brand.

And once people have used a referral on your site once, they will normally go directly to your advertisers site in the future, instead of clicking through your site.

So it definitely works in an advertisers favour and not in the publishers favour.]]> http://mokokoma.co.za/eadvertising-pay-per-click-or-per-exposure/#comment-140 South African Sat, 03 May 2008 05:57:29 +0000 http://mokokoma.co.za/?p=73#comment-140 In a fair world the amount paid to the publisher should average out to more or less the same for pay per click or pay per exposure.