Does more backs and more macs connote superior work?

pencils HownowdesignA typesetter, a copywriter, a graphic designer and a photographer when working together are called a team. Likewise, a graphic designer, a graphic designer, a graphic designer and another graphic designer working collectively, are a team.

There are some things where more means better. Better product, better service, thus, a better (or rather: best) way of investing in design.

One of the things I love about the creative industry is that it’s a bit fair when coming to “whom do great ideas go to.” Working in a hundred-dollar-per-minute fancy office doesn’t connote superior work to that of a creative working from the basement.

(Although that will drive most clients the guy with the fancy office’s way)

A company with one graphic designer can, without doubt, offer a better visual communication solution than a company with a creative team made of thirty designers.

That’s the beauty of the ideas and creativity, they don’t discriminate on how deep (or shallow) the creative’s pockets are.

A great idea, is a great idea — it matters not, who the conceiver is.

I have silently observed and noticed how some design companies, like the one below, are using made-of-more-backs-and-macs team that will work on a client’s project as a means to make their offering more irresistible.

Here’s their identity design packages:

brandmark identity logo design packages

A client in need of a graphic designer’s expertise doesn’t really know (or give a damn) what goes on behind the scenes, but to most, the thought of having thirty graphic designers working on their project will definitely yield a sense of security, surety and a better end product.

But, is it fair to sort of make clients choose most expensive “design package” by merely promising them more hands working on their project, if it doesn’t really guarantee better work than that of a one, two or three wo/man team?

I’m not trying to discredit team work, nor am I attempting glorifying it — my question is, whether the promise of a large team is a justifiable client luring marketing tactic.

Since a team of thirty designers with a year’s experience each, isn’t equivalent to one designer with thirty years of experience.
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