Comments for Mokokoma Mokhonoana || Graphic designer

Comment on In defense of the ‘uneducated’ graphic designer by Mokokoma Mokhonoana

Mokokoma Mokhonoana — Thu, 11 Mar 2010 07:52:43 +0000

Ian Houghton,

The knowledge and skills required are quite crucial, what I’m defending here is how we judge too much on where and how the skills and knowledge are acquired — instead of the presence or absence of such expertise. Like I said, I think it’s mostly a question of the credibility behind one’s means of acquiring the expertise.

Comment on In defense of the ‘uneducated’ graphic designer by Ian Houghton

Ian Houghton — Thu, 11 Mar 2010 00:03:56 +0000

Well said. I’ve also seen enough very average graduates of graphic design or visual communication programs to convince me that a degree isn’t a necessary prerequisite of being a graphic designer. I believe that it’s all about your personal motivation and the way you approach it; if one is critical and selective enough with one’s own work (while keeping the bigger picture in mind i.e. other designers’ work), it’s going to be unlikely that the product will be substandard.

Comment on Whose spotlight is it anyway, The designer or client’s message? by Between ethics and daily bread: A creative's moral dilemma

Between ethics and daily bread: A creative's moral dilemma — Wed, 10 Mar 2010 10:13:06 +0000

[...] copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or belief. The food chain financial chain [...]

Comment on eAdvertising: pay per click or per exposure? by Liz

Liz — Thu, 04 Mar 2010 13:04:04 +0000

Pay per click makes sense when ads are published on websites where the advertiser has no idea what kind of traffic the website has (as in the case of adsense). One of the sites I run has peculiarly low traffic despite a high alexa ranking and really decent page rank.

If advertisers were being paid per impression, then they would be paying money for nothing essentially since the alexa and PR metrics would lead them to believe that I have higher traffic.

Once a site can prove really high traffic, the site will naturally have advertisers clamouring to advertise on a fixed price basis, as they will know that it is worth their while eg the advertising on 2oceansvibe.com.

Comment on The lack of common sense in following logo design trends by Mokokoma Mokhonoana

Mokokoma Mokhonoana — Tue, 02 Mar 2010 08:09:46 +0000

Phanuel, Like I said, I share the same points of view as Andrew. Luckily, I've just published this writing which I think explains the correlation between graphic design and branding. I also tried to articulate how graphic design that isn't backed by a branding strategy is futile in todays' overcrowded markets.

Comment on The lack of common sense in following logo design trends by Phanuel

Phanuel — Mon, 01 Mar 2010 13:10:44 +0000

I disagree with Andrew graphic design doesn’t need brands. Design is as important as a building of a company.

Comment on Does your letterhead and fax sheet communicate the same message? by Traditional graphic designers, endangered species of modern day - Mokokoma Mokhonoana

Mon, 01 Mar 2010 09:44:47 +0000

[...] rare that the person would buy the product because of the great use and choice of typography and colours on the package. Graphic design that is solely focused on the beauty of the layout is becoming more [...]

Comment on Whose spotlight is it anyway, The designer or client’s message? by The Magic Wand doesn’t really make Graphic designers magicians - Mokokoma Mokhonoana

Mon, 01 Mar 2010 09:31:10 +0000

[...] It is therefore a graphic designer’s mandate to use design to present and communicate the message at the best and most relevant way possible. If you buy a car, expect it to fly, and it [...]

Comment on What would have made the ‘perfect’ Pick ‘n Pay logo redesign? by Traditional graphic designers, endangered species of modern day - Mokokoma Mokhonoana

Mon, 01 Mar 2010 08:15:04 +0000

[...] The ignorance of a branding strategy was shown by how most graphic designers’ criticism on Pick ‘n Pay’s rebranding efforts, way too much focus and commentary was put only on the beauty (or lack [...]

Comment on The lack of common sense in following logo design trends by Mokokoma Mokhonoana

Mokokoma Mokhonoana — Wed, 24 Feb 2010 18:53:32 +0000

Andrew Sabatier,

I share the same sentiments, graphic design is just one portion of the numerous disciplines that exist to help articulate a brand.