Archive for the ‘Marketing’ Category


pencils Hownowdesign
Does more backs and more macs connote superior work?


A typesetter, a copywriter, a graphic designer and a photographer when working together are called a team. Likewise, a graphic designer, a graphic designer, a graphic designer and another graphic designer working collectively, are a team. There are some things where more means better. Better product, better service, thus, a better (or rather: best) way...


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whiskas growing kittens print ad
Between ethics and daily bread: A creative’s moral dilemma


The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or...


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A Guide to the Business of Creativity [free eBook download]


As I promised, I’d love to share a book that covers the issues that I discussed in the prior post. I strongly believe that this book will be an invaluable read not just to graphic designers but anybody in the creative industry. The book is authored by David Parrish and it’s titled T-shirts and Suits,...


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Is a sale too complex to measure ROI on design, accurately?


If most prospect design clients share the same sentiment, with Tom De Marco, that “you can’t control what you can’t measure,” then it’s inevitable that most will believe that investing in professional design is not that much of a necessity. One of the hardest (and in most cases, impossible) thing to measure, accurately, is the...


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How Avis made the best of — not being the best


We all want to be known as the first, best, or biggest — don’t we? If someone has already been labeled that before us, what do we do? We work hard, in trying to overtake them. Well not Avis. Instead, Avis searched for a silver lining in the cloud they found themselves in. Avis admitted that Hertz was...


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picture of a human brain
Modern psychology slowly dictates how and what creatives sell


As advertisers, marketers and graphic designers, to name a few, we are all in the same business. The business of selling. We are employed to communicate our clients’ brand message/promise, which is usually their sales pitch for their product. Research has enabled us to recognize the product’s targeted market’s behavioral patters. This sort of pushes...


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