Archive for the ‘Logo design’ Category
How many concepts should creatives present to clients?
This is one of the many debates amongst creatives themselves (and sometimes with their clients), some creatives developed this mentality that the more concepts they present the more the client will believe they’ve earned what they charged. While it’s tempting and might sound like a good idea to feed the clients with multiple concepts, it...
What would have made the ‘perfect’ Pick ‘n Pay logo redesign?
Let’s face it, logo redesign is without any doubt one of the most challenging element of rebranding. The question is, what does the redesign need to be to be regarded an improvement of the prior design? It has been a couple of months since Pick n Pay has rebranded, and as you’d expect not everybody...
The real bargain of ‘affordable’ designers?
I know that it’s in a good business person’s nature to strive to pay as little as possible for the best quality as possible, but sometimes a line needs to be drawn – somewhere between quality and affordability. In one of my previous article I listed some of the important phases of professional logo design...
Interview by Neo Dhlamini
I was recently approached by Neo Dhlamini, a graphic design student at Inscape Design College to be interviewed as part of his college assignment. Students were required to choose a professional South African graphic designer of their choice and ask them a few questions. And the interview went as follows: . 1. What process do...
10 tips to greater logo design
For the purpose of this post I’ll stick to guidelines to improve the standard and quality of your logos rather than how to design logos. Tip number one: Find out the different types of mediums on which the logo will be applied to, as this will also contribute to the restrictions on the logo’s complexity....
Logo design for Zonkizizwe Investments
I’m currently busy with a corporate identity for Zonkizizwe Investments (Pty) Ltd, the project entails a logo design that I will then apply to business cards, letterheads, complimentary slips and the client’s company profile booklet. The client approved my initial proposal of the logo design and I’m working on the rest of the project, which...