Archive for the ‘Logo design’ Category
Complexity: A fallacy to earning a creative’s worth
Creatives are in the business of selling ideas. Your work is labelled as “clever” should “they” think of it as a successful solution to the brief. This usually lead to creatives trying to be clever or providing complex designs, unnecessarily, just so they justify their worth. A ‘cool’ or complex design is futile, if it fails...
Logo design for Pondo Culture and Heritage Festival
I was recently hired to design an identity for Pondo Heritage & Culture Festival. The festival aimed at saving the culture of the Pondo people and teaching people about the tribe — as very few people know about the existence of the Pondos. The challenge I foresaw was that the Pondo tribe will overpower the...
Does your letterhead and fax sheet communicate the same message?
First thing first, Let me get this out of the way — I say a logo’s most important responsibility is to identify. But with that said most logos carry colour, something that contributes immensely on the message that the brand wish to communicate. We’ve all heard how professional graphic designers always advice on a logo...
The lack of common sense in following logo design trends
We all know that following a trend also means that your will be, whether intentional or not, forfeiting the “uniqueness” factor which is a requisite that helps in the ultimate goal of branding, differentiation. It’s a no-brainer that when one follows a trend, there are already a whole lot of people following the same trend. Come to think...
Shortest logo brief ever: “just don’t copy other logos”
Graphic design briefs must be getting less and less demanding. Emphasis is mostly made on what the client wants and less (sometimes, nothing) on what, what they want should achieve. I must admit, I hate the challenge that accompanies the visual communication discipline, the part where you have to spend a huge chunk of your...
Is the overuse of geography in logo design clichés an exception?
Icons are able to communicate an idea or message with ease as compared to words. Another plus, is that in most cases icons are not language dependent. The icons of a ‘man and woman’ used on toilets communicate the same order globally. While icons enable a quicker communication in logos, we are at a point...