Archive for the ‘Logo design’ Category
Consumers’ familiarity with the old, the barrier to a logo redesign
At times, at the root of a logo is an identity that is meant to capture what the company is about and sometimes what it aspires to be.
With the passage of time, companies change, be it in size, management, philosophy, offerings et cetera and in most cases a brand visual identity redesign is required to...
Logo design for Bothakga Design Studio
I was recently commissioned to design a logo and online presence for Bothakga Design Studio, a company that does, well, graphic design. I had an idea of how I’m going to approach the logo design, in regards to the concept, while the client was briefing me so I don’t really have any rough sketches or other...
Complexity: A fallacy to earning a creative’s worth
Creatives are in the business of selling ideas. Your work is labelled as “clever” should “they” think of it as a successful solution to the brief.
This usually lead to creatives trying to be clever or providing complex designs, unnecessarily, just so they justify their worth.
A ‘cool’ or complex design is futile, if it fails to do...
Logo design for Pondo Culture and Heritage Festival
I was recently hired to design an identity for Pondo Heritage & Culture Festival.
The festival aimed at saving the culture of the Pondo people and teaching people about the tribe — as very few people know about the existence of the Pondos.
The challenge I foresaw was that the Pondo tribe will overpower the festival, which...
Does your letterhead and fax sheet communicate the same message?
First thing first, Let me get this out of the way — I say a logo’s most important responsibility is to identify.
But with that said most logos carry colour, something that contributes immensely on the message that the brand wish to communicate. We’ve all heard how professional graphic designers always advice on a logo that...
The lack of common sense in following logo design trends
We all know that following a trend also means that your will be, whether intentional or not, forfeiting the “uniqueness” factor which is a requisite that helps in the ultimate goal of branding, differentiation.
It’s a no-brainer that when one follows a trend, there are already a whole lot of people following the same trend. Come to think of...