Archive for the ‘Logo design’ Category
Logos are dead (the postmortem)
“Logos are dead. And, logo designers are just being defensive and in denial, as this assertion sort of spell out an end to their livelihood.” Talk about a kick in a logo designer’s baggy pants! With the passing of each day, and browsing around the internet, I run into more and more “logo obituaries.” While...
Does more backs and more macs connote superior work?
A typesetter, a copywriter, a graphic designer and a photographer when working together are called a team. Likewise, a graphic designer, a graphic designer, a graphic designer and another graphic designer working collectively, are a team. There are some things where more means better. Better product, better service, thus, a better (or rather: best) way...
A Lesson from the story behind the Lacoste logo
Lacoste, well-known for their polo shirts has a very brief, but quite interesting, story behind their widely known brand identity, that is made of a crocodile. The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then. Rene Lacoste was nicknamed the “crocodile” by the press after he...
Psst! Meaningless logos too can get the job done
A brandmark designer’s priority is to develop an identity that visually differentiates brands, especially those competing for the same consumers. Apart from form of an identity, colour is heavily relied on to communicate something or evoke a feeling about the brand the mark represents. The biggest challenge for us, as brandmark designers, is that we...
Consumers’ familiarity with the old, the barrier to a logo redesign
At times, at the root of a logo is an identity that is meant to capture what the company is about and sometimes what it aspires to be. With the passage of time, companies change, be it in size, management, philosophy, offerings et cetera and in most cases a brand visual identity redesign is required...
Logo design for Bothakga Design Studio
I was recently commissioned to design a logo and online presence for Bothakga Design Studio, a company that does, well, graphic design. I had an idea of how I’m going to approach the logo design, in regards to the concept, while the client was briefing me so I don’t really have any rough sketches or other...