Archive for the ‘Graphic design’ Category
Complexity: A fallacy to earning a creative’s worth
Creatives are in the business of selling ideas. Your work is labelled as “clever” should “they” think of it as a successful solution to the brief. This usually lead to creatives trying to be clever or providing complex designs, unnecessarily, just so they justify their worth. A ‘cool’ or complex design is futile, if it fails...
Logo design for Pondo Culture and Heritage Festival
I was recently hired to design an identity for Pondo Heritage & Culture Festival. The festival aimed at saving the culture of the Pondo people and teaching people about the tribe — as very few people know about the existence of the Pondos. The challenge I foresaw was that the Pondo tribe will overpower the...
Does your letterhead and fax sheet communicate the same message?
First thing first, Let me get this out of the way — I say a logo’s most important responsibility is to identify. But with that said most logos carry colour, something that contributes immensely on the message that the brand wish to communicate. We’ve all heard how professional graphic designers always advice on a logo...
Is a sale too complex to measure ROI on design, accurately?
If most prospect design clients share the same sentiment, with Tom De Marco, that “you can’t control what you can’t measure,” then it’s inevitable that most will believe that investing in professional design is not that much of a necessity. One of the hardest (and in most cases, impossible) thing to measure, accurately, is the...
Lalibela family – fonts by a South African graphic designer
I would like to share some work by fellow graphic designer, Jan Erasmus with you. Jan’s motivation for designing the Lalibela family (which is based on Bodoni) was to pay homage to Ethiopic Script. The script has been around for about 3 000 years, but he took artistic license to deviate from the original model and...
The lack of common sense in following logo design trends
We all know that following a trend also means that your will be, whether intentional or not, forfeiting the “uniqueness” factor which is a requisite that helps in the ultimate goal of branding, differentiation. It’s a no-brainer that when one follows a trend, there are already a whole lot of people following the same trend. Come to think...