Archive for the ‘Graphic design’ Category


cell c brand identity redesign rebrand logo copyright sign
Thoughts on Cell C’s Rebranding


Another company rebranding effort, and yet another “public” outrage. I think it’s now safe to assume that any rebranding efforts of any company will have people who are for and those who are against it. The only variable factor is such ratio. The common denominator for the complains that I’ve read and heard up until...


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Work: Internship at The Agency


I’ve recently found a CD with some of the work that I did, five years or so back, while I was doing my internship at an advertising agency named The Agency. The design were merely mockups, thus, not final. But I guess the not-so-up-to-par execution gives that away. With that said, I still like the concepts...


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puppet string
Fine designers are puppets, but who’s pulling the strings?


Whilst having a chat with a client, who later turned close friend, she said something about the client-and-designer posse that really got me thinking. She was one of those clients who knew what they wanted, with regards to the overall look that they desired for their business’s logo. Great? Well, it depends. Apparently, while she was...


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Reid Miles Jazz cd cover
The invisibility of design – Ideal design


Lebogang Nkoane pointed me to this writing by Alex on Retinart, and he asked me what my thoughts are on the statement (from the writing) below: “The design just carries the message, rather than attempt to be the message.” I have had a writing in my drafts for past three months or so, it focuses...


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criticism is for he weak sticker photograph by andria lauren
The art of critiquing a graphic designer


I usually get emails from other designers, mostly students, with nothing but an attachment of their design, and the question: “What do yo think?” (And inevitably, that inspired this writing.) I always assert that Form follows Function, and my argument is quite simple. I say that there needs to be a Function to be realized...


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wwf, logo, identity, black and white
Brand marks: The resurrection of logos


If logos aren’t dead, then a genocide is in order. I think there’s a need for graphic designers to gradually move away from the term “logo.” There’s really nothing wrong with the term itself, the problem is the expectations that clients have placed on logos. But most importantly, the fact that graphic design has evolved...


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