Archive for the ‘Graphic design’ Category
Between ethics and daily bread: A creative’s moral dilemma
The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers.
Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or belief.
The...
Traditional graphic designers, endangered species of modern day
In the beginning businesswo/men created products and services, but unfortunately, on the seventh day they couldn’t rest.
They had to find means to sell their products.
And at the core of the tools employed to move their products off the shelves, lied the expertise to; attract attention, present content and to persuade, using visuals — the bread-and-butter...
In defense of the ‘uneducated’ graphic designer
I was invited to the previous Coffee Room session which was held mid-October, last year.
The subject matter was: “Is formal education important, Is it still relevant?” and as one would expect, there were opposing views amongst the attendees.
Although there is a piece of paper somewhere in my drawer that states that “…this serves as...
Consumers’ familiarity with the old, the barrier to a logo redesign
At times, at the root of a logo is an identity that is meant to capture what the company is about and sometimes what it aspires to be.
With the passage of time, companies change, be it in size, management, philosophy, offerings et cetera and in most cases a brand visual identity redesign is required to...
Introducing Pixeluxe Font Family by Jan Erasmus
I have just received an email from Jan Erasmus introducing one of his latest creations, a new font family. I have shared Jan’s work, Laibela font family, before on this journal.
And I’ve just realized that Jan actually first made contact with me in June of 2008, almost a year before I discussed sharing the Laibela font...
A graphic designer’s value is dependent on clients’ design literacy
I empathize with clients in search of a graphic designer for their very first time.
It goes without saying that the prospect would have had never worked with a graphic designer before and they’d be in need of, say, a logo designed for their business.
All that most prospects would know by then is generally these two points; they...