Archive for the ‘Critiques’ Category
Consumers’ familiarity with the old, the barrier to a logo redesign
At times, at the root of a logo is an identity that is meant to capture what the company is about and sometimes what it aspires to be.
With the passage of time, companies change, be it in size, management, philosophy, offerings et cetera and in most cases a brand visual identity redesign is required to...
Is mentioning “terms and conditions apply” a waste of ad space?
I’m not really sure if this is a South African advertising phenomenon, radio to be exact, so for the sake of not ranting about some countries I’m not sure of I’ll stick to South Africa.
It’s a no-brainer that entities such as TV Channels and Radio stations depend on advertising for most part of their income. So,...
iBurst, an internet service provider fails to make use of the internet!
I think iBurst is taking a typical ‘government mentality’ approach towards building their brand, a mentality where the public or rather customers in their case are attempted to be pleased with numbers instead of quality.
As an iBurst customer, there are only two types of emails I get from them; invoices and newsletters telling me how...
Website intro pages, the good and the unnecessary!
…sometimes we don’t really need the introduction.
In my previous post on website sins I focused on some sites’ lack of a web analytics feature and in this second post to the series the discussion will be on website intro pages both the good and the not so necessary.
The main challenge in achieving simplicity is that...
Common website design sin, the lack of web analytics
There is a lot of common website design mistakes made by web designers, I will dedicate a post to each mistake that I’d like to address.
The first ’sin’ for this series is the most simple to implement but quite an often overlooked feature, especially by ‘newbie’ web designers. This is web analytics, or rather...
IEC website punishes its visitors for NOT using ancient technology!
I wrote about something similar regarding sabc one’s website, but this time I stumbled upon a worse situation.
Firstly, let me start by educating those of you who aren’t website developers. There’s a traditional web design strategy called progressive enhancement, simply put:
a website must be developed in such a way that all users are able to...