Archive for the ‘Branding’ Category
19 design quotes that educates clients on the value of design
I would like to share a collection of few quotes that educate designers on what their designs should achieve and educate clients on how good design can contribute to the bottom-line of their business. ~•~ A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing...
What would have made the ‘perfect’ Pick ‘n Pay logo redesign?
Let’s face it, logo redesign is without any doubt one of the most challenging element of rebranding. The question is, what does the redesign need to be to be regarded an improvement of the prior design? It has been a couple of months since Pick n Pay has rebranded, and as you’d expect not everybody...
The real bargain of ‘affordable’ designers?
I know that it’s in a good business person’s nature to strive to pay as little as possible for the best quality as possible, but sometimes a line needs to be drawn – somewhere between quality and affordability. In one of my previous article I listed some of the important phases of professional logo design...
10 tips to greater logo design
For the purpose of this post I’ll stick to guidelines to improve the standard and quality of your logos rather than how to design logos. Tip number one: Find out the different types of mediums on which the logo will be applied to, as this will also contribute to the restrictions on the logo’s complexity....
eAdvertising: pay per click or per exposure?
The internet has without any doubt grown rapidly in the past decade, attracting billions of visitors daily to the world wide web. Which in return initiated an opportunity for advertisers to expose their brand, products or services to billions of online visitors world-wide on a daily basis by advertising on websites. One of the competitive...
2 reasons why clients will always expect to pay R99 for a logo
…well, some clients not all. First and foremost graphic design is not coming up with ‘acceptable’ and ‘nice-looking’ designs, it is a very important form of communication that have an enormous impact on our lives and decisions we make. It cannot get any easier to be a graphic designer. Nowadays most people declare themselves as...