Archive for the ‘Branding’ Category
The retail experience is the brand experience
Even with all the money spent in managing the communications around a brand, so much of a consumer’s sense of a brand comes through the brand experience. This is particularly true in a retail environment where ensuring brand consistency can be more challenging than with the manufacturing of products. The Apple store is a great...
Price is the communication of the value of your brand
Your brand possesses an assortment of attributes and meanings. Your brand connects with your consumers in both rational and emotional ways. Your brand also provides financial value for the company. Your brand is the source of your company’s profits. Your brand’s attributes, meanings and rational and emotional connections are sold, via the marketplace, to your...
iBurst, an internet service provider fails to make use of the internet!
I think iBurst is taking a typical ‘government mentality’ approach towards building their brand, a mentality where the public or rather customers in their case are attempted to be pleased with numbers instead of quality. As an iBurst customer, there are only two types of emails I get from them; invoices and newsletters telling me...
Quality is not an effective branding message
Quality is a great statement to make about your brand. It is even better when your costumers make that statement about your brand for you. Yet, having a quality product or service is not the end of branding efforts, but only the beginning. Quality just gets you in the game and brings your brand into...
Book review: The truth about brands
I would like to share The truth about brands one of the books that kept me busy during my festive holidays, which is by far one of my best buys. The book is made of 51 “truths” each chapter incorporates a technique and a real brand case study backing the “truth”. The chapters are kept...
Book review: Logo design workbook
I’m a firm believer that education is a journey that has no destination, as there’s always something new that one can add to their already acquired knowledge or skills. A while back I shared my 10 tips to greater logo design and now I’d love to share a book titled Logo design workbook: A hands-on...