Archive for the ‘Branding’ Category
Logos are dead (the postmortem)
“Logos are dead. And, logo designers are just being defensive and in denial, as this assertion sort of spell out an end to their livelihood.” Talk about a kick in a logo designer’s baggy pants! With the passing of each day, and browsing around the internet, I run into more and more “logo obituaries.” While...
A Lesson from the story behind the Lacoste logo
Lacoste, well-known for their polo shirts has a very brief, but quite interesting, story behind their widely known brand identity, that is made of a crocodile. The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then. Rene Lacoste was nicknamed the “crocodile” by the press after he...
Psst! Meaningless logos too can get the job done
A brandmark designer’s priority is to develop an identity that visually differentiates brands, especially those competing for the same consumers. Apart from form of an identity, colour is heavily relied on to communicate something or evoke a feeling about the brand the mark represents. The biggest challenge for us, as brandmark designers, is that we...
Between ethics and daily bread: A creative’s moral dilemma
The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or...
Traditional graphic designers, endangered species of modern day
In the beginning businesswo/men created products and services, but unfortunately, on the seventh day they couldn’t rest. They had to find means to sell their products. And at the core of the tools employed to move their products off the shelves, lied the expertise to; attract attention, present content and to persuade, using visuals —...
A Guide to the Business of Creativity [free eBook download]
As I promised, I’d love to share a book that covers the issues that I discussed in the prior post. I strongly believe that this book will be an invaluable read not just to graphic designers but anybody in the creative industry. The book is authored by David Parrish and it’s titled T-shirts and Suits,...