Archive for the ‘Branding’ Category

whiskas growing kittens print ad
Between ethics and daily bread: A creative’s moral dilemma

The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or...

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A Guide to the Business of Creativity [free eBook download]

As I promised, I’d love to share a book that covers the issues that I discussed in the prior post. I strongly believe that this book will be an invaluable read not just to graphic designers but anybody in the creative industry. The book is authored by David Parrish and it’s titled T-shirts and Suits,...

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