Archive for the ‘Branding’ Category
Between ethics and daily bread: A creative’s moral dilemma
The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers.
Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or belief.
The...
Traditional graphic designers, endangered species of modern day
In the beginning businesswo/men created products and services, but unfortunately, on the seventh day they couldn’t rest.
They had to find means to sell their products.
And at the core of the tools employed to move their products off the shelves, lied the expertise to; attract attention, present content and to persuade, using visuals — the bread-and-butter...
A Guide to the Business of Creativity [free eBook download]
As I promised, I’d love to share a book that covers the issues that I discussed in the prior post. I strongly believe that this book will be an invaluable read not just to graphic designers but anybody in the creative industry.
The book is authored by David Parrish and it’s titled T-shirts and Suits, A...
Is a sale too complex to measure ROI on design, accurately?
If most prospect design clients share the same sentiment, with Tom De Marco, that “you can’t control what you can’t measure,” then it’s inevitable that most will believe that investing in professional design is not that much of a necessity.
One of the hardest (and in most cases, impossible) thing to measure, accurately, is the Return...
How Avis made the best of — not being the best
We all want to be known as the first, best, or biggest — don’t we? If someone has already been labeled that before us, what do we do? We work hard, in trying to overtake them.
Well not Avis. Instead, Avis searched for a silver lining in the cloud they found themselves in.
Avis admitted that Hertz was the first...
Is humour the new sex in advertising?
I’m not sure if I am alone on this one, but whenever I watch TV most of the ads I see tend to aim at leaving the viewers laughing more than anything else.
Sex has been employed in advertising since the beginning of advertising. It has been predominantly used to draw attention to a product, with...