Archive for the ‘Advertising’ Category
Is humour the new sex in advertising?
I’m not sure if I am alone on this one, but whenever I watch TV most of the ads I see tend to aim at leaving the viewers laughing more than anything else. Sex has been employed in advertising since the beginning of advertising. It has been predominantly used to draw attention to a product,...
Quality is not an effective branding message
Quality is a great statement to make about your brand. It is even better when your costumers make that statement about your brand for you. Yet, having a quality product or service is not the end of branding efforts, but only the beginning. Quality just gets you in the game and brings your brand into...
Book review: The truth about brands
I would like to share The truth about brands one of the books that kept me busy during my festive holidays, which is by far one of my best buys. The book is made of 51 “truths” each chapter incorporates a technique and a real brand case study backing the “truth”. The chapters are kept...
My views on facebook’s advertising model
Mark Zuckerberg and the crew behind Facebook has just launched their redesigned users’ profile layout. One thing for sure is that loyal users will definitely need some time to ‘digest’ and get used to the new layout. In this post my focus is more on Facebook’s ad system and a bit on the new layout....
eAdvertising: pay per click or per exposure?
The internet has without any doubt grown rapidly in the past decade, attracting billions of visitors daily to the world wide web. Which in return initiated an opportunity for advertisers to expose their brand, products or services to billions of online visitors world-wide on a daily basis by advertising on websites. One of the competitive...
The overall role of designers that seems to be forgotten
Firstly, let me start by describing what graphic design is and what it entails. Wikipedia defines graphic design as the process of communicating visually using text and images to present information. In other words graphic design is communicating a client’s message to their targeted market through usage of text, images, shapes and colour. An ideal...