Archive for May, 2010
Brand marks: The resurrection of logos
If logos aren’t dead, then a genocide is in order. I think there’s a need for graphic designers to gradually move away from the term “logo.” There’s really nothing wrong with the term itself, the problem is the expectations that clients have placed on logos. But most importantly, the fact that graphic design has evolved...
Logos are dead (the postmortem)
“Logos are dead. And, logo designers are just being defensive and in denial, as this assertion sort of spell out an end to their livelihood.” Talk about a kick in a logo designer’s baggy pants! With the passing of each day, and browsing around the internet, I run into more and more “logo obituaries.” While...
Does more backs and more macs connote superior work?
A typesetter, a copywriter, a graphic designer and a photographer when working together are called a team. Likewise, a graphic designer, a graphic designer, a graphic designer and another graphic designer working collectively, are a team. There are some things where more means better. Better product, better service, thus, a better (or rather: best) way...