Archive for May, 2010

wwf, logo, identity, black and white
Brand marks: The resurrection of logos

If logos aren’t dead, then a genocide is in order. I think there’s a need for graphic designers to gradually move away from the term “logo.” There’s really nothing wrong with the term itself, the problem is the expectations that clients have placed on logos. But most importantly, the fact that graphic design has evolved...

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pencils Hownowdesign
Does more backs and more macs connote superior work?

A typesetter, a copywriter, a graphic designer and a photographer when working together are called a team. Likewise, a graphic designer, a graphic designer, a graphic designer and another graphic designer working collectively, are a team. There are some things where more means better. Better product, better service, thus, a better (or rather: best) way...

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