Archive for March, 2010
A Lesson from the story behind the Lacoste logo
Lacoste, well-known for their polo shirts has a very brief, but quite interesting, story behind their widely known brand identity, that is made of a crocodile. The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then. Rene Lacoste was nicknamed the “crocodile” by the press after he...
Psst! Meaningless logos too can get the job done
A brandmark designer’s priority is to develop an identity that visually differentiates brands, especially those competing for the same consumers. Apart from form of an identity, colour is heavily relied on to communicate something or evoke a feeling about the brand the mark represents. The biggest challenge for us, as brandmark designers, is that we...
The impact of ‘the race card’ on visual communication
In a communication process, the most important thing is how the receiver decodes and understands the message, and not what the sender is trying to communicate. I always say that it is the responsibility of the speaker as to how the spoken to, understands the spoken. People see things differently and that affects what they...
Between ethics and daily bread: A creative’s moral dilemma
The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or...