Archive for March, 2010



The impact of ‘the race card’ on visual communication


In a communication process, the most important thing is how the receiver decodes and understands the message, and not what the sender is trying to communicate. I always say that it is the responsibility of the speaker as to how the spoken to, understands the spoken. People see things differently and that affects what they...


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whiskas growing kittens print ad
Between ethics and daily bread: A creative’s moral dilemma


The “creatives” umbrella covers a lot more that the following, but in this writing it will primarily refer and apply to graphic designers, art directors, copywriters, and photographers. Regardless of how one decides to look at it, creatives are in the business of selling. Be it a product, service, idea, message, point of view or...


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