Archive for January, 2010
Consumers’ familiarity with the old, the barrier to a logo redesign
At times, at the root of a logo is an identity that is meant to capture what the company is about and sometimes what it aspires to be. With the passage of time, companies change, be it in size, management, philosophy, offerings et cetera and in most cases a brand visual identity redesign is required...
Introducing Pixeluxe Font Family by Jan Erasmus
I have just received an email from Jan Erasmus introducing one of his latest creations, a new font family. I have shared Jan’s work, Laibela font family, before on this journal. And I’ve just realized that Jan actually first made contact with me in June of 2008, almost a year before I discussed sharing the Laibela...
A graphic designer’s value is dependent on clients’ design literacy
I empathize with clients in search of a graphic designer for their very first time. It goes without saying that the prospect would have had never worked with a graphic designer before and they’d be in need of, say, a logo designed for their business. All that most prospects would know by then is generally these two...