Archive for August, 2009



Simplicity: A fallacy to a (should’ve been) quick turnaround time


This is a continuation of my previous post on the two most common fallacies in regards to design, and this time the spotlight on simplicity. Great things are simple, in both form and function. And, simple things are great. While a complex design is likely to look like more work when compared to a simple design, simplicity is...


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Complexity: A fallacy to earning a creative’s worth


Creatives are in the business of selling ideas. Your work is labelled as “clever” should “they” think of it as a successful solution to the brief. This usually lead to creatives trying to be clever or providing complex designs, unnecessarily, just so they justify their worth. A ‘cool’ or complex design is futile, if it fails...


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