Archive for June, 2009



Is a sale too complex to measure ROI on design, accurately?


If most prospect design clients share the same sentiment, with Tom De Marco, that “you can’t control what you can’t measure,” then it’s inevitable that most will believe that investing in professional design is not that much of a necessity. One of the hardest (and in most cases, impossible) thing to measure, accurately, is the...


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Lalibela family – fonts by a South African graphic designer


I would like to share some work by fellow graphic designer, Jan Erasmus with you. Jan’s motivation for designing the Lalibela family (which is based on Bodoni) was to pay homage to Ethiopic Script. The script has been around for about 3 000 years, but he took artistic license to deviate from the original model and...


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How Avis made the best of — not being the best


We all want to be known as the first, best, or biggest — don’t we? If someone has already been labeled that before us, what do we do? We work hard, in trying to overtake them. Well not Avis. Instead, Avis searched for a silver lining in the cloud they found themselves in. Avis admitted that Hertz was...


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A simple analogy on how much it cost to hire a graphic designer


We have all had our fair share of enquiries from prospect clients, where you are asked a common question that goes something like: “How much will it cost, for you to design a logo, website or this and that for us?” The common misconception from clients is that, that’s a ‘complete’ question — But it’s...


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