Archive for June, 2009
Is a sale too complex to measure ROI on design, accurately?
If most prospect design clients share the same sentiment, with Tom De Marco, that “you can’t control what you can’t measure,” then it’s inevitable that most will believe that investing in professional design is not that much of a necessity. One of the hardest (and in most cases, impossible) thing to measure, accurately, is the...
Lalibela family – fonts by a South African graphic designer
I would like to share some work by fellow graphic designer, Jan Erasmus with you. Jan’s motivation for designing the Lalibela family (which is based on Bodoni) was to pay homage to Ethiopic Script. The script has been around for about 3 000 years, but he took artistic license to deviate from the original model and...
How Avis made the best of — not being the best
We all want to be known as the first, best, or biggest — don’t we? If someone has already been labeled that before us, what do we do? We work hard, in trying to overtake them. Well not Avis. Instead, Avis searched for a silver lining in the cloud they found themselves in. Avis admitted that Hertz was...
The lack of common sense in following logo design trends
We all know that following a trend also means that your will be, whether intentional or not, forfeiting the “uniqueness” factor which is a requisite that helps in the ultimate goal of branding, differentiation. It’s a no-brainer that when one follows a trend, there are already a whole lot of people following the same trend. Come to think...
A simple analogy on how much it cost to hire a graphic designer
We have all had our fair share of enquiries from prospect clients, where you are asked a common question that goes something like: “How much will it cost, for you to design a logo, website or this and that for us?” The common misconception from clients is that, that’s a ‘complete’ question — But it’s...