Archive for May, 2009
How great use of psychology in design tripled my intended donation
First things first, apologies for the “could-have-been-better” quality of the photographs in this post. My camera decided to “call it a life”, so until I replace it my PDA will play the role of a photographer’s main tool-of-trade. I always try my level best to dedicate most part (if all is impossible) of my Fridays’...
Shortest logo brief ever: “just don’t copy other logos”
Graphic design briefs must be getting less and less demanding. Emphasis is mostly made on what the client wants and less (sometimes, nothing) on what, what they want should achieve. I must admit, I hate the challenge that accompanies the visual communication discipline, the part where you have to spend a huge chunk of your...
Is mentioning “terms and conditions apply” a waste of ad space?
I’m not really sure if this is a South African advertising phenomenon, radio to be exact, so for the sake of not ranting about some countries I’m not sure of I’ll stick to South Africa. It’s a no-brainer that entities such as TV Channels and Radio stations depend on advertising for most part of their income....
Be careful when hiring a graphic designer!
I just *bumped* into this short video and I thought I should share. The lady in the video discusses: 1. The importance of Graphic Design, 2. The relationship between the client and graphic designer, 3. What not to look at a designer as and 4. What to look for in a designer. I know most of you...