Archive for April, 2009
Is the overuse of geography in logo design clichés an exception?
Icons are able to communicate an idea or message with ease as compared to words. Another plus, is that in most cases icons are not language dependent. The icons of a ‘man and woman’ used on toilets communicate the same order globally.
While icons enable a quicker communication in logos, we are at a point where...
Modern psychology slowly dictates how and what creatives sell
As advertisers, marketers and graphic designers, to name a few, we are all in the same business. The business of selling.
We are employed to communicate our clients’ brand message/promise, which is usually their sales pitch for their product. Research has enabled us to recognize the product’s targeted market’s behavioral patters. This sort of pushes us...
Is humour the new sex in advertising?
I’m not sure if I am alone on this one, but whenever I watch TV most of the ads I see tend to aim at leaving the viewers laughing more than anything else.
Sex has been employed in advertising since the beginning of advertising. It has been predominantly used to draw attention to a product, with...
The Magic Wand doesn’t really make Graphic designers magicians
Graphic design is more than anything else, employed as a means to present and communicate a message.
It is therefore a graphic designer’s mandate to use design to present and communicate the message at the best and most relevant way possible.
If you buy a car, expect it to fly, and it doesn’t. Chances are that...