Archive for February, 2009


coca cola logo in black and white
Can a brand really ‘own’ a certain colour?


Colour plays a big role in visual communications (signs, typography, drawing, graphic design, illustration), there are emotional connections that are personal to each colour we see. For almost all brands colour application only initiates during the development of their logo design, and then the colour/s used will be applied consistently to their marketing collaterals. In logo design, colour also plays a huge role in...


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truth about brands book cover
Packaging protects your product; Great packaging protects your brand


Packaging is an important component on the marketing of a brand. Certainly, it provides important functional benefits to the product. It keeps the product safe, protects it, provides a means for displaying it and is a communication vehicle. But, stop there, and packaging is not providing its potential value. Great packaging contributes to the success of the...


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Photograph of Paul rand wearing glasses
Words of wisdom from world-renowned graphic designer, Paul Rand


Remarks on Logos “There are as many reasons for designing a new logo, or updating an old one, as there are opinions. The belief that a new or updated design will be some kind charm that will magically transform any business, is not uncommon. A redesigned logo may have the advantage of implying something new,...


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Is your brand different? If not, why will someone buy it?


A brand has a special meaning when it is unique. By being unique, a brand is differentiated from others and is, therefore, more memorable. Consumers use the brand to assist them in distinguishing products and services. As such, if your brand does not communicate the difference you provide, the consumer will see little reason other...


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The barrier between an average client and effective graphic design


John is looking for a new kettle for his apartment. He shops around, compare prices and then he makes the ultimate sale. Before John went shopping he knew what a kettle looks like and more importantly what to expect from it, as in what primarily makes a kettle, a kettle. It must boil water! Let’s switch over to Mike;...


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