Archive for January, 2009



The retail experience is the brand experience


Even with all the money spent in managing the communications around a brand, so much of a consumer’s sense of a brand comes through the brand experience. This is particularly true in a retail environment where ensuring brand consistency can be more challenging than with the manufacturing of products. The Apple store is a great...


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The truths about branding book review
Beware of the discounting minefield


On Sale. Clearance sale. Holiday sale. 25% off. 50% off. it never ends. Roy Williams in Wizard of Ads describes constant promotion as the cocaine of Advertising. That’s a good analogy because discounts make us feel good in the short run (as marketing teams see sales gains) but risk killing the brand in the long...


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Brand New website
Websites that I recommended to a junior graphic designer


This post is a result of a request by Twanet, a junior designer who kindly asked me to refer any graphic design related sites that he could learn and get inspiration from. I included some of the sites that I visit regularly plus I took some time to search around for others sites which I believe...


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The truth about brands book review
Price is the communication of the value of your brand


Your brand possesses an assortment of attributes and meanings. Your brand connects with your consumers in both rational and emotional ways. Your brand also provides financial value for the company. Your brand is the source of your company’s profits. Your brand’s attributes, meanings and rational and emotional connections are sold, via the marketplace, to your...


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iburst logo
iBurst, an internet service provider fails to make use of the internet!


I think iBurst is taking a typical ‘government mentality’ approach towards building their brand, a mentality where the public or rather customers in their case are attempted to be pleased with numbers instead of quality. As an iBurst customer, there are only two types of emails I get from them; invoices and newsletters telling me...


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